IPL #17 Dream. Do. Disrupt.
Bold conversations that go beyond the glossy startup pitch
The startup world is full of buzzwords and highlight reels, but what about the real stories—the messy middles, quiet wins, and bold leaps? Especially from women who are carving their own paths, juggling ambition with authenticity, and turning ideas into impact. This week, we’re tuning into those honest, behind-the-scenes conversations that capture what it truly takes to build, brand, and break through in business.
🎙 Podcast of the Week: The FoundHers Podcast
A podcast capturing the 0 to1 journey of women entrepreneurs
🧁Why We Picked This Podcast
This one hits close to home! The FoundHers Podcast made it to our weekly pick because it celebrates something we deeply believe in—cheering on women who dare, dream, and do. 💪
It shines a light on the journeys of women entrepreneurs, giving them space to share the real, unfiltered stories behind their ventures. No sugarcoating, just honest conversations that inspire and empower the next gen of female founders.
And hey, it’s not just for founders! If you’re a marketer or brand builder, you’ll love the juicy nuggets packed into every episode—from trust-building tips to storytelling that connects.
Host Hinal Mehta brings fresh energy to each chat. As the founder of StartInc, she’s got a sharp eye for creative strategy and a flair for asking all the right questions—no fluff, just real talk.
🔥Why You Should Listen
If you’re a woman building something of your own (or dreaming about it), this podcast will feel like your behind-the-scenes guidebook. It dives deep into what the startup life really looks like—from scrappy beginnings to the breakthroughs that make it all worth it.
And if you're in marketing or just obsessed with how brands come to life? You'll walk away with practical tips on everything from building trust with your audience to growing your personal brand (without spilling your whole life online).
Smart, snappy, and super relatable—this one’s a keeper. 👇
🎧 Dive Into These 3 Episodes First
1. Power of Word of Mouth Marketing – This episode features Alisha Mashruwala, Co-Founder of OnCourse Vantage who underlines the significant impact and enduring value of word-of-mouth marketing as a marketing strategy for both established brands and young businesses. It’s also interesting to hear about the perspective of your employees being your ‘brand advocates'.’ If you are looking for a sustainable approach to business growth, driven by customer satisfaction and positive referral - head over to this episode.
“When your employees are engaged, valued, and believe in the company's mission, they naturally become advocates for your business, leading to positive word-of-mouth referrals" - Alisha Mashruwala
Listen on: Spotify | Apple
2. How to use brand collaborations to grow? – This episode features Vishakha Acharya, founder of Partner Pod, and Bhavna Jeswani, co-founder of Rock Paper Rum. This episode decodes another powerful growth lever that is brand collaborations. A key argument presented is that "marketing burns money, but sales makes it back," implying that while marketing requires continuous investment, successful partnerships can offer more sustainable and impactful growth.
"What exactly makes a collaboration a resounding success – often it's about creative synergy, shared marketing efforts across multiple channels, and a clear understanding of each partner's objectives and strengths" - Bhavna Jeswani
Listen on: Spotify | Apple | YouTube
3. How to Design Packaging that Sells? – This episode features Briana Chandiramani, co-founder of GoToCo, a packaging design company. The episode spotlights the power of effective packaging in driving sales and brand recognition. Chandiramani emphasizes that packaging plays a crucial role in attracting consumers and influencing their purchasing decisions and shares some interesting ideas and real world case studies of brands that have cracked the code of experiential packaging.
"Gen Z prefers subtle designs over loud, flashy ones," indicating that this demographic often values "authenticity and understated elegance in branding." - Briana Chandiramani
Listen on: Spotify | Apple | YouTube
💛 Podcast Fan Community Corner
Have you listened to any of our recommended podcasts? Reply to share what you think!
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